Case studies

Representative campaign shapes and what they produced. Figures are illustrative.

Last updated 13 August 2026

Podcast back catalogue → short form

A weekly interview show with two years of episodes ran a fixed-CPM campaign across TikTok, Reels and Shorts. Roster of 40 clippers, brief refreshed weekly around new hooks, daily reporting to the producer.

  • Clip inventory built from existing episodes
  • Fixed CPM across all three platforms
  • Weekly hook rotation based on retention data

Product launch sprint

A two-week fixed post-pay sprint around a launch date. Guaranteed pay per approved post kept output steady across the window, with CPM applied to clips passing a view threshold.

Always-on founder brand

A rolling monthly campaign where the founder ships raw footage weekly and the roster keeps a steady publishing cadence. Reporting focuses on cost per verified 1,000 views over time.

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